Afope Atoyebi (IAT) is a trichologist, health & beauty scientist and wellness advocate with over a decade of experience in the global beauty and personal care industry.

She’s known for blending clinical insight with holistic care—bridging science, strategy, and wellbeing to address hair and scalp concerns at their root. Through her private clinic and content, Afope helps people better understand their bodies, transform their hair & scalp health, and reclaim a deeper sense of balance.